Marketing and Communication
The Driftless Region Identity
To the members of the marketing and communication group, the need to capitalize on the work of the many, diverse actors in the local food system could not have been clearer. Â Thankfully, despite its lack of wide name recognition, the Driftless Region possesses uniqueness and qualities that lend themselves well to a well-organized, coordinated marketing effort.
- Who will lead the effort to define and communicate the meaning, strengths and shared history of the term, â€œDriftless Regionâ€ to consumers and potential stakeholders?Â How will that effort begin?
- Which producers, retailers and other food-related stakeholders will take the lead incorporating the Driftless name into marketing and communication efforts?
We would like to encourage your participation in continuing conversations. Please step forward by posting a comment below or by emailing us.Â If you have suggestions on how we can proceed please donâ€™t hesitate to share them.